edward e. tyson
Ed Tyson is CEO of PerSynergy Consulting, LLC. Ed has always chosen the road less traveled...and its amazing twists and turns have rewarded him with rich experiences and diverse perspectives.
While studying philosophy at Penn State University, he also immersed himself in leadership (and hardship) via the U.S. Marines. Then, after graduation, he continued to combine real-world experiences with academic pursuits by working as a marketing professional by day and a full-time graduate student by night. And later, when it came time to practice his craft as a management consultant, he made the conscious decision to do it from deep inside the businesses he sought to improve - rather than join a large consulting firm. This important choice provided him with an up-close and personal view of both the cost and revenue sides of business, the complexity of organizational change and the power of alignment, earning him a spot at the right-hand of multiple CEOs, COOs, CFOs and subsidiary presidents.
As an internal leader, Ed held a variety of positions with non-profit, private and publicly-traded companies ranging from a dozen to 30,000 employees, holding title such as vice president of strategy and development, vice president of performance improvement, senior director of corporate marketing and strategic development, director of spend management and support services and director of education.
Since founding PerSynergy Consulting, he has worked with companies such as Apple, Southern California Edison, Skilled Healthcare, Allergan and Activision Blizzard on projects ranging from team alignment to executive coaching, strategy development and organizational restructuring.
Ed is an expert in organizational leadership, business strategy, and team development. He received his Bachelor's in Philosophy from Pennsylvania State University and his Master's in Adult Organizational Development from Temple University. He resides in Orange County, California with his wife and son.
Jennifer laratonda
Jennifer E. Laratonda, Esq. is Chief Administrative and Legal Officer of PerSynergy Consulting, LLC. Jennifer acts as a strategic advisor to PerSynergy and to clients in need of organizational solutions for governance, compliance, contracting, employment and revenue issues. As an attorney in private practice, she drove results for her clients, secured new business for her firm and contributed extensively to the creation of the firm's positive work environment. As associate general counsel of a nationwide behavior health company, she delivered analysis, application, training and advice regarding regulations and statutes to the company’s leaders and C-level executives. She was an essential part of the corporate leadership team, steering the company through acquisitions and de novo start-ups. As general counsel for another multi-state behavioral health company, she managed the company’s legal, compliance and licensing departments and served as the company’s corporate secretary. As a coach, she works with individuals and organizations, with a focus on emotional intelligence, reframing obstructive core beliefs and practical solutions to assist with transitions, leadership efforts, personal development goals and executive performance improvement.
Jennifer is also a wellness practitioner and yogi. Exploration of her own values and professional life led to a transformative yoga retreat resulting in Jennifer's certifications as a yoga instructor and integrative nutrition coach. With a drive to serve individuals by coaching them to achieve their greatest potential, she applied her business and counseling skills toward the creation of her own coaching company focusing on holistic health and wellness. Through her company, Jennifer coached numerous individuals through wellness and yoga practices to the achievement of improved health, wellbeing, and enhanced personal performance. In addition, she presented health and business development training sessions to groups, schools and wellness studio audiences.
Jennifer infuses enthusiasm, positivity, authenticity, connectedness and strategy into all of her engagements. She offers a unique, systems perspective on business’ operations, their leadership teams and their cultures. She helps her coaching clients function with mindfulness, consciousness, and an ability to fully see themselves as they are and proceed with that knowledge. As an attorney, she firmly believes a legal department can and should be a strategic function within an enterprise, capable of more than just mitigating risk by also focusing on operationalizing advantageous statutory and regulatory terms, utilizing proactive legal tools and presenting the best lawful options for business decisions.
Jennifer is a frequent presenter at leadership seminars and conferences across the nation. She received her legal and undergraduate degrees from Pennsylvania State University in State College, Pennsylvania. She received in-depth, individual training as an individual and group coach from Professional Coach Alyssa Nobriga. Jennifer subsequently continued her coach’s training, graduating from the Mastery for Coaches program founded by Alyssa Nobriga in Santa Monica, California. Her certification in wellness coaching is from the Institute for Integrative Nutrition in New York, New York, and her yoga instructor certification is from White Lotus Foundation in Santa Barbara, California. She lives in Orange County with her husband and their son.
Heaton Consulting, Inc.
Heaton Consulting, Inc. is a trusted PerSynergy Consulting partner who, unlike PerSynergy Consulting, specializes in program and project management and organizational change management (OCM). The company’s principal, Rob Heaton, is a project and change management expert with extensive experience ensuring people, process, and systems initiatives deliver the intended value. For more than 15 years, he has been exercising his skills within not-for-profit, private, and publicly traded organizations ranging in size and complexity from dozens of employees to nearly 100,000. Robert’s unique skill set includes the ability to translate organizational vision into multi-discipline multi-workstream project plans, ensuring better workforce alignment and sponsor success. As a certified Project Management Professional (PMP) with portfolio management experience, Robert is an expert at stakeholder engagement, activity planning and all other OCM activities, with audiences as diverse as line staff and C-Suite executives. Robert believes relationships are the key to any successful effort and strives to be seen as an "advocate" for each individual team member, particularly focuses on critical executive and HR business partners.
Mr. Heaton's work as a change management professional shows a strong success record in a variety of industries and effort areas, as well as with different methodologies. His successes include:
• Led division change management campaign as part of an acquisition for a company with over $4 billion revenue annually
• Led customer experience change campaign for skilled nursing division with over 10,000 patients
• Transitioned a traditional account management organization to a strategic account executive model increasing retention and satisfaction rates
• Used Six Sigma methodologies to redesign multiple processes for a large Pharmacy Benefits Management company
• Employed the Software Development Lifecycle (waterfall) in conjunction with a broader change management process to replace traditional CRM tool with cloud-based (Salesforce) technology
• Conducted divisional leadership assessments and created development plans for team of 20 middle managers, and 10 executive leaders
• Designed change management materials and facilitated change management presentations across a financial institution during a rapidly change lending landscape
Mr. Heaton is a graduate from California State University Fullerton with a Bachelor's of Arts Degree in History, and in addition to the PMP certification is also a certified Prosci® Change Management Practioner, and licensed salesperson with the California DRE.